With the popularity of online marketing, brands need to have a good reputation online. Customers judge a brand based on its online presence and the reputation it holds. With the advantages online marketing brings, there also is a risk of brands being subject to negative images that may destroy the reputation the brand has built. With communities around bringing brands limelight across the globe, it becomes impossible to manage different web properties that talk about the brand and affect its reputation. A disgruntled customer with a grudge or an unsatisfied customer may talk or complain on the internet to influence a brand negatively. This can be solved when you hire online reputation managers who take stock of the situation and assuage the situation instantly. Online reputation ensures that any slander campaign or a comment that affects the brand should be treated at the right time so that it does not snowball into becoming an unmanageable situation. At Terbium Solutions our team of experts work to creatively douse unfavourable situations with tactful processes so that there is no trail whatsoever as we help you build a counter-strategy specific to your situation that will limit the damage and control the opportunity loss for the brand.